Recommended Reading
  
 
Beyond Strategy to Purpose - C. Bartlett, 1994 Harvard Business Review
Diagnosis for General Managers - H. Kurt Christensen, 1988, Kellogg Graduate School of Management
Competing on Resources - D.J. Collis and C.A. Montgomery, 1995 Harvard Business Review
Strategy and the New Economics of Information - P.B. Evans and T.S. Wurster, 1997 Harvard Business Review
The Balanced Scorecard - Measures That Drive Performance - Robert S. Kaplan and David P. Norton, Harvard Business Review, Jan-Feb 1992
What is Strategy? - Michael Porter, 1996 Harvard Business Review
Strategic Intent - G. Hamel and C.K. Prahalad, 1989 Harvard Business Review
The Core Competence of the Corporation - G. Hamel and C.K. Prahalad, 1990 Harvard Business Review
Beating the Commodity Magnet - V. Katsuri Rangan, 1994 Harvard Business Review
Exploiting the Virtual Value Chain - J.F.Rayport, J.J.Sviokla, 1995 Harvard Business Review
Managing in the Marketspace - J.F.Rayport, J.J.Sviokla, 1994 Harvard Business Review
Customer Intimacy and Other Value Disciplines - Michael Treacy and Fred Wiersema, 1993 Harvard Business Review